Talkeetna Alaskan Lodge - Talkeetna, AK 2024
Amp was given the opportunity to create a fully immersive experience for BF Goodrich’s KO3 launch in Alaska — that proved these tires thrive where adventure begins. At Amp, my team positioned BF Goodrich as more than a tire brand, but a lifestyle. Attendees didn’t just see the KO3 in action; they tested it themselves on rugged off-road terrain.
I provided high level creative conceptual direction and established the initial 3D designs that the team then ran with through production.
From custom courses to drone-shot storytelling, every detail reinforced resilience and adventure. The launch earned acclaim, set a new benchmark in experiential marketing, and cemented BF Goodrich’s reputation for performance without limits.