Hudson Yards - Manhattan, NY 2025
Amazon asked Amp to create a buzz-worthy activation at the NYC Marathon for their client, Aveeno, to introduce their new Skin Relief Healing Ointment. In addition to being fun and garnering social attention, the experience had to align with Aveeno’s national campaign, “Your Skin, Stronger”, incorporate Amazon Lockers, and drive product trial.
My team and I created a playful world of relief where visitors experienced Aveeno’s healing power first hand as they embarked on the journey to stronger skin. Exciting games, unique video ops, interactive demos, and playful swag brought the experience to life, turning every touch into a step towards healthier skin.
videography: Amp Internal Productions