NEW LOGO, BRAND + STORE PROTOTYPE CONCEPT
COMO PARK ESSENTIALS - MINNEAPOLIS AIRPORT
Tasked to design a fresh convenience store concept with a local spin within the Minneapolis - St. Paul International Airport, our team took cues from the centerpiece of St. Paul's Como neighborhood, the Como Park Conservatory. The design concept emerges from the natural environment and outdoor haven that Como Park provides for the city’s urban population. The store logo calls upon the conservatory façade to provide an iconic symbol for the unmistakable landmark, cultivating a botanical garden ambiance. I was responsible for the logo development, store design concept, material selection, and 3D visualizations of the space.