Intel Extreme Masters, Atlanta GA
To engage the massive esports audience at Intel Extreme Masters (IEM) Atlanta, I directed a high-stakes, "loot drop" event activation that bridged physical engagement with a digital path-to-purchase. Leading a creative pod of two designers and a copywriter, I oversaw the holistic creative vision from initial concept through final structural and digital execution.
Key Activation Highlights:
The Giant Amazon Locker: We designed an oversized, interactive Amazon Locker featuring a live countdown clock for exclusive, limited-time loot drops. The massive structure even hid an immersive merchandise wall and bar inside.
Gamified Lead Generation: We built interactive corner kiosks featuring a bespoke Intel Parkour Master Game to capture guest data and reward them with loot grab opportunities and premium prizes.
Exclusive Collectibles: We designed limited-edition apparel and custom holographic trading cards that extended brand awareness and created a direct path-to-purchase for Intel products on Amazon.
Videography: AMP Productions